Shepard Fairey, an American street artist, launched the apparel line Obey. By drawing inspiration from DIY, punk, and skate cultures, Obey has been able to establish a distinctive style and a significant presence in the streetwear market. The company is renowned for its distinctive designs and graphic prints that frequently convey social commentary and political messages. With its iconic looks, Obey has established itself as a prominent player in the alternative fashion industry.