Interview with Pleasures
1. What inspired you to start a streetwear brand in Los
Angeles?
Los Angeles was the perfect home to start
PLEASURES. The open laid back ease of the California
lifestyle along with freedom of space helped us create.
2. How would you describe the overall aesthetic and
style of your brand?
At the core of the brand is music
subculture. Music is the pulse of our brand and our
love language.
3. What sets your streetwear brand apart from others
in the industry?
We pride ourselves of forward thinking
design with an affordable price point.
4. Can you tell us about the creative process behind
designing your clothing collections?
Each season, we create a bunch of ideas into wearable
items. Our “loose” design ethos helps us create
virtually anything we want. PLEASURES is for everyone
to enjoy.
5. Are there any particular themes or messages that
you incorporate into your designs?
Inclusivity and
Free of Thought. Anytime Anything Anywhere!!
6. How do you source materials and ensure the quality
of your products?
A lot of the fabrics are made
specifically for us in limited quantities with quality
materials like organic cotton.
7. Can you share any success stories or memorable
moments that have happened to your brand?
One of our most memorable moments was when we
did a hybrid fashion show meets concert with Wiz
Kalifha, Juicy J, Ty Dollasign, and Chevy Woods. We
created a capsule collection that the artists worn and
performed in.
8. Do you collaborate with any artists or influencers
to create unique collections or limited editions?
We work with a lot of bands. Their music inspires us
to create these unique capsule collections. My favorite
project to date is Sonic Youth.
9. How do you engage with your community and connect
with your customers in Los Angeles?
We do a lot of community based parties, events, and
concerts. Each week we offer a playlist introducing
new and classic music to our fanbase.
10. Are there any upcoming releases or collaborations
that your customers should be excited about?
We are beyond excited about our upcoming projects
with Puma. It includes not only footwear but a collection
of interesting activewear pieces. Also really excited
about presenting the film HACKERS in the form of
an official clothing collaboration.
11. What are your plans for expansion or growth in the
future?
We are pushing our global movement by doing
more concerts and activations outside of the USA.
We truly love our International fans!!
12. What role does sustainability play in your brand’s
practices and manufacturing processes?
We are playing our part by cutting the use of plastics.
We are using more cotton based fabrics and if we
must use poly its recycled.
13. How do you stay up to date with current streetwear
trends while maintaining your brand’s identity?
We don’t really follow trends. PLEASURES creates
their own.
14. What challenges have you faced as a streetwear
brand, and how have you overcome them?
The biggest challenge is holding peoples attentions
spans in todays fast paced world. We keep people engaged
in our brand by consistently putting out quality
ideas with compelling storytelling.
15. How do you approach inclusivity and diversity in
your brand’s marketing and representation?
We’ve always represented inclusivity in our brand because
it’s who we are as people. We’ve never played
the “cool guy” card and always welcomed everyone
with open arms.