Levi's Engineered

Levi's have chosen to re-launch the Engineered line to emphasise that it will be 20 years old in 2019. Jonathan Cheung, the company’s head of global design, explained their thinking in an interview in GQ:

“When we meet Levi's fans and super denim nerds, they always ask about Engineered Jeans. We’ve had different designs on the drawing board for some time but we felt that this was a good way to celebrate the 20th anniversary.”