The full story behind the iconis Adidas Superstar

Adidas Superstar and the fight with Converse

Long before Run-DMC filled arenas and concert venues in their famous Adidas tracksuits and leather Superstars, the iconic sneakers were designed for one specific purpose – to revolutionise the world of basketball.

The Adidas Superstar sneaker as we know it today, owes much of its popularity to the Adidas Supergrip. Adidas Supergrip was created in 1965, four years before the Adidas Superstar was launched. The Supergrip model reportedly represented Adidas’ first steps in their efforts to achieve success in the basketball world.